Microsite

What the microsite includes

Your microsite lives at fosterling.io/r/your-slug -- a URL path, not a subdomain -- and is made up of several sections. Four are always on:

• Hero -- your logo, org name, and your Mission text
• Adoptable animals -- a preview of your gallery (links to full gallery)
• Get involved -- links to foster, volunteer, and donate
• About & contact -- structured contact info: address, email, website, and social links (not freeform text)

An admin can also toggle on any of these sections:

• Lost & Found
• Upcoming events
• Medical fund cases
• Sanctuary sponsors
• Success stories -- published adoption stories from your Outreach hub
• Updates -- your recent published posts
• Share a story -- a form visitors can use to submit their own story
• What we need -- your wishlist links plus a supply needs list
• More links -- your own links: newsletter, merch, fundraisers

Your microsite also gets a Partners tab listing local partner rescues you work with, and a Partner Pets tab showing animals crawled in from those partners' sites -- both help send adopters to animals you don't have listed yourself.

Setting up your microsite

1. 1
   Go to Settings > Branding & microsite.
2. 2
   Add your Mission -- a short, mission-driven paragraph like "Every animal deserves a loving home." This is the one field that does double duty: it's your hero description on the page, and the preview text shown when the page is shared on social media.
3. 3
   On the Rescue plan and up, pick a hero style and, if you want a photo hero, upload a banner image. On the Solo plan the hero always shows your name and mission on Fosterling's default background.
4. 4
   On the Rescue plan and up, choose a theme preset and brand colors (see below).
5. 5
   Toggle on any optional sections you want to show -- Lost & Found, Upcoming events, Medical fund cases, Sanctuary sponsors, Success Stories, Updates, and Share a story. Hero, Adoptable animals, Get involved, and About & contact are always shown and can't be hidden.
6. 6
   Click Save & preview to see how it looks, then Publish to make it live.

Theme presets, colors, and hero style

Every plan gets the Classic preset with a minimal hero (your name and mission on your background) and Fosterling's default colors. On the Rescue plan and up you can also pick your own hero style and brand colors, and switch presets:

• Classic (default) -- standard card and section formatting
• Rounded -- soft, rounded corners throughout
• Modern -- sharp, minimal corners

Hero style has three options: Minimal (name & mission on your background), Color band (name & mission on your primary color), or Image (a full-width photo behind your name -- recommended around 1600×600px, up to 8 MB).

Wishlists and your supply needs list

Everything here lives under Settings > Links & wishlist, and shows up in the What we need section of your microsite. There are two halves, and most rescues use both.

Wishlist links are the share links to lists you already keep elsewhere -- Amazon, Chewy, Walmart, Target, anywhere. Paste the link and visitors get a button that opens your list directly. Fosterling links to your list rather than copying the items out of it, so your list is always current, nothing goes stale, and nothing breaks when the retailer redesigns their page. (That's also why there's no "import my Amazon wishlist" button: retailers don't offer a way to read a list's contents, and a scraper would quietly start returning nothing the next time they change their markup.)

Your needs list is the one you keep here. Each item can carry the reason it matters ("puppy formula for the neonate litter"), how many you need, an optional photo, an optional buy link, and which animal it's for. That context is the part a bare retailer link can't give you, and it's usually what actually moves someone to donate.

1. 1
   Go to Settings > Links & wishlist. Admins and coordinators can edit; everyone else sees what's published.
2. 2
   Paste your wishlist share link. Leave the button text blank and Fosterling names it for you ("Our Amazon wishlist").
3. 3
   Add the items you need most, with a short note on why. Use the arrows to order your links however you like.
4. 4
   When something arrives, mark the item received and it drops off your public page straight away. There's no per-unit counter to keep up with on purpose -- a half-updated tally tells donors you still need things you already have.

Success stories on the microsite

Success stories published from the Outreach hub automatically appear in the microsite's Success Stories section. To add a story:

1. 1
   Go to Outreach > Success Stories.
2. 2
   Add or find a story and toggle Publish to gallery on.
3. 3
   The story appears on your microsite immediately (no republish needed).

Sharing and linking your microsite

Share your microsite URL directly or link to it from your existing website. The microsite is indexed by search engines, so keeping it updated with current animals and stories helps with discovery.

If you have a custom domain (e.g., pets.youranimalrescue.org), you can connect it yourself -- see the custom domain FAQ below.

Can I use my own domain for the microsite?

Yes, on the Rescue plan and up -- it's self-serve. Go to Settings > Branding & microsite and enter your domain in the custom domain field. Add the CNAME record Fosterling shows you (pointing to microsite.fosterling.io) at your domain registrar, and SSL is provisioned automatically once DNS resolves, usually within 24 hours.

Can I add more sections to the microsite (e.g., an events page)?

You can toggle on Lost & Found, Upcoming events, Medical fund cases, Sanctuary sponsors, Success stories, Updates, and a Share a story form -- see "What the microsite includes" above. There's no support for fully custom sections beyond that list; for a fully custom website, the microsite is designed to complement an existing site, not replace it.

Is the microsite indexed by Google?

Yes -- it's publicly accessible and crawlable. We include basic meta tags (title, description, Open Graph) automatically from your org profile and theme settings.

What's the difference between the microsite and the adopter gallery?

The gallery is just the list of available animals. The microsite is the full landing page that includes the gallery plus your org story, success stories, and calls to action. The gallery is a section within the microsite.